INK restaurant and tapas-fusion bar, PURO Hotels
Naming, brand identity, printed material, signage and photoshoot
Acknowledging the Baltic Sea as an ever-present shaper of the life of Gdańsk, INK references tattooing, one of the strongest visual tropes of a seafaring culture, suggestive of the glamour and mystery of the sailor.
A traditional-seeming inky-blue, accented by gold, flows through the restaurant identity, complementing the warm industrial-chic interiors. Images of inked-up sailors are fused with the menu’s slick design, juxtaposing the long tradition of tattoo art with the restaurant’s contemporary stylings.
Food & drink menu