INK

Client

INK restaurant and tapas-fusion bar, PURO Hotels

Location

Gdańsk, Poland

Project

Naming, brand identity, printed material, signage and photoshoot

Concept

Acknowledging the Baltic Sea as an ever-present shaper of the life of Gdańsk, INK references tattooing, one of the strongest visual tropes of a seafaring culture, suggestive of the glamour and mystery of the sailor.

A traditional-seeming inky-blue, accented by gold, flows through the restaurant identity, complementing the warm industrial-chic interiors. Images of inked-up sailors are fused with the menu’s slick design, juxtaposing the long tradition of tattoo art with the restaurant’s contemporary stylings.

Food & drink menu

Food & drink menu

Drink menu

Drink menu

Brand identity

Brand identity

Drink menu

Drink menu

Drink menu

Drink menu

Brand identity

Brand identity

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