MAK Artisan Bakery, PURO Hotels
Kraków Kazimierz, Poland
Artisan Bakery & Coffee Identity and Supporting Graphics
MAK is the Polish translation for ‘poppy seed’ – one of the most loved ingredients of pastries and bread. The word creates a sense of curiosity into its native meaning, giving the brand a compelling sense of place. The supporting graphics that surround it, exhibit a modern twist on 1950’s iconic styles. They support an edgy and youthful identity, reflecting the creative culture in the area of Kazimierz. With this friendly approach MAK becomes a true representation of a local coffee shop that says “come in, mingle, sit down, get inspired, eat, enjoy your coffee and be yourself”.
Photography: Anna Stathaki