NIFTY NO. 20 restaurant café and bar, PURO Hotels
Naming, brand identity, printed material and signage
Influenced by Poland’s traditional ceramic manufacture, NIFTY NO. 20’s visual identity revolves around the simple concept of the dinner-plate and its symbolisation of the universal rituals of socialising over food. The logo is a visual synthesis of a custom-designed typeface and a graphic interpretation of a plate – an abstract symbol that then subtly recurs throughout Nifty NO. 20’s bespoke tableware. The plates incorporated in the identity were sourced from markets all over the world, reflecting the diversity of PURO’s international guests.
Nifty No. 20’s name makes playful reference to its contemporary interiors and its location on 20 Ul. Żydowska Street.
Nifty No. 20 logo
Curated plate collection