PRISMA Spa

Client

PRISMA Spa, PURO Hotels

Location

Krakow, Poland

Interior Design

Conran+Partners

Project

Naming, brand identity, printed material, signage

Concept

An interpretation of the eternal play between a prism and light beams, the visual identity of the new PRISMA spa celebrates elegance, modernity, and curiosity, reinforcing PURO Hotels ethos as a contemporary forward-thinking brand. The logo itself acts as a prism; light is filtered through the specially designed typeface and is projected in strong fragments.

Photography: Anna Stathaki

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