PRISMA Spa, PURO Hotels
Naming, brand identity, printed material, signage
An interpretation of the eternal play between a prism and light beams, the visual identity of the new PRISMA spa celebrates elegance, modernity, and curiosity, reinforcing PURO Hotels ethos as a contemporary forward-thinking brand. The logo itself acts as a prism; light is filtered through the specially designed typeface and is projected in strong fragments.
Photography: Anna Stathaki