Wrocław, Kraków, Poznań, Gdańsk Poland
Re-branding of PURO’s visual identity
We mapped our new and highly directional visual identity for PURO onto its key stagings in print and on the Web, extending it to unconventional material to surprise and seduce the PURO guest. The bold black and white stripes suggest the fresh and exciting path through the city that PURO offers its guests, and more broadly symbolise the brand’s embracing of forward-thinking and constant evolution.
Creative, coherent and guest-centric, the overarching brand identity is instantly recognisable and globally accessible, with the clear graphic separation of the letter ‘U’ in the logo powerfully communicating the message that ‘you’ (the guest) are at the centre of PURO’s vision, while also providing a visual reminder of every hotel’s central location.
PURO Hotels’ strong branding and playful but incisive concept have recently seen it labelled by ‘Wallpaper’ magazine as ‘the hospitality group to watch’.