Design Museum: Paul Smith Exhibition

Tailor Made was an evening dedicated to exploring the look, construction and analysis of today’s tailored man, inspired by the exhibition Hello, My Name is Paul Smith.


An eclectic and quirky event stitched together with amazing attention to detail by Double Decker, in which fashion blogger Garçon John, designer Joseph Turvey, NOT JUST A LABEL founder Stephen Siegel and Eve Marie Kuijstermans invited the visitor into the delirious menswear fashion-insider bubble.


Highlights included: a series of fashion-focused films tailored for the event, from 1920s film noir to contemporary advice for the modern man; a workshop showing visitors how to create their own collar designs from a variety of materials; and a presentation on street style (projected stunningly onto the Thames-side elevation of the Design Museum) by celebrated blogger and Fashion Photographer Garçon Jon. Throughout the evening, guests were privy to a specially curated gin tasting session courtesy of Dodd’s Gin, as well as carefully co-ordinated icon-inspired tunes from international cult DJ, Disco Damage (Laura Fares). Visitors spent the evening discussing the past, present and future identity of male style, while absorbing themselves in workshops, screenings and music.


Eve Marie Kuijstermans, Owner of NOT JUST A LABEL Stefan Siegel, Menswear Designer Joseph Turvey, Fashion Photographers and Bloggers Jonathan Pryce and Garçon Jon, DJ Laura Fares, Dodd’s Gin, The London Distillery Company and the Mighty Photo Booth.


Location: Design Museum, London
Date: March 2014
Curation: Double Decker
Marketing and Communication: Design Museum and Double Decker
Photography: Shakira Washington

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