Design Museum: Paul Smith Exhibition

Design Museum, London

Tailor Made was an evening dedicated to exploring the look, construction and analysis of today’s tailored man, inspired by the exhibition Hello, My Name is Paul Smith.

March 2014

Event

An eclectic and quirky event stitched together with amazing attention to detail by Double Decker in which style-leaders fashion blogger Garcon John, designer Joseph Turvey, NOT JUST A LABEL founder Stephen Siegel and Eve Marie Kuijstermans invited the visitor into the delirious menswear fashion-insider bubble.

Highlights included: a series of fashion-focused films tailored for the event, from 1920’s film noir to contemporary advice for the modern man; a workshop showing visitors how to create their own collar designs from a variety of materials; and a presentation on street style (projected stunningly onto the Thames-side elevation of the Design Museum) by celebrated blogger and Fashion Photographer Garçon Jon. Throughout the evening, guests were privy to a specially curated gin tasting session courtesy of Dodd’s Gin, as well as carefully co-ordinated icon-inspired tunes from international cult DJ Disco Damage, Laura Fares. Visitors spent the evening discussing the past, present and future identity of male style, while absorbing themselves in workshops, screenings and music.

Participants

Eve Marie Kuijstermans, Owner of NOT JUST A LABEL Stefan Siegel, Menswear Designer Joseph Turvey, Fashion Photographers and Bloggers Jonathan Pryce and Garçon Jon, DJ Laura Fares, Dodd’s Gin, The London Distillery Company and the Mighty Photo Booth.

Curation

Double Decker

Marketing and Communication

Design Museum and Double Decker

Photographed by Shakira Washington

Tailor Made Menswear discussion

Tailor Made Menswear discussion

Tailor Made Menswear discussion

Tailor Made Menswear discussion

Gin Tasting courtesy of Dodd’s Gin

Gin Tasting courtesy of Dodd’s Gin

DJ Laura Fares

DJ Laura Fares

Projections by Garçon Jonby Garçon Jon

Projections by Garçon Jonby Garçon Jon

Tailor Made Photo Booth Images

Tailor Made Photo Booth Images

Tailor Made Photo Booth Images

Tailor Made Photo Booth Images

Fashioning Collars Design Workshop

Fashioning Collars Design Workshop

Tailored Fashion Film Screening

Tailored Fashion Film Screening

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