POLES APART
13 Graphic Design Studios resolve 13 contradictory elements within the
creative process.
Graphic Designers’ Exhibition: Athens, Friday 5 (6pm) - Sunday 7
(7pm) February 2010
The walk took place in the vibrant area of the city next
to the Acropolis, leading the visitor between cult shops and hip bars to
discover works by award-winning graphic designers, in one of the most inspiring
neighbourhoods in Europe, where ancient Greece, West, East, yesterday and
tomorrow meet. For the 2010 walk, we challenged 13 Graphic Design Studios
to create a piece of work inspired by the contradictions / oppositions
with which every designer has to deal, and which arise from fundamental
questions in design methodology. The resulting exhibition, POLES APART,
gave a unique visual insight into the creative process – as
well as its curious contradictions.
Participating designer created a piece
of work based on the following dichotomies:
1. Void vs. fullness 2. Noise vs. silence 3. Ugly vs. beautiful 4. Interesting
vs. boring 5. Thin vs. bold 6. Word vs. image 7. Symbolic vs. literal 8.
Landscape vs. portrait 9. Positive vs. negative 10. Anarchy vs. order 11.
Digital vs. analogue 12. Foreground vs. background 13. Orginal vs. copy
Instead
of settling for just one side of the dichotomy, the designers incorporated
both into their work and use them as creative fuel, with no restrictions
on medium or scale.
Wraparound programs
Visitors were further engaged with educational activities: workshops, screenings
and a creative discussion. Double Decker also collaborated with
the Stavrakos Film School. The students were given specific
lectures on how to film and document the Design Walk under the directions
of filmaker Vassilis
Kosmopoulos.
Workshops: (hosted
by The Graphic Designers’ Association)
Subject: Monochrome -vs- Colour
Supervised by Dimitris Gazis (Busybuilding)
Subject: Retro -vs- Contemporary
Supervised by Yiannis Kouroudis (k2 Design)
Screenings (The Art Foundation)
Milton Glaser: To Inform & Delight (2009), Director: Wendy Keys
Beautiful Losers (2008), Aaron Rose, co-directed by Joshua Leonard
Helvetica (2007), Gary Hustwit
Bauhaus Edition 12 Short Films
Creative Discussion (Bios)
Subject: The Design Walk 2010 / Poles Apart
Invited Speakers
Eye Magazine: John Stephen Ridpath / Deputy Editor, IDpure:
Thierry Häusermann
/ Editor, Etapes: Veronique Pignero / Journalist for Etapes, AIGA and Voice,
Novum: Christine Moosmann / Editor, Dazed and Confused / Dazed Digital: Kirsty
Allison / Journalist, +design: Dimitris Fakinos / Editor and Marina Emmanouil
/ Collaborator.