An interpretation of the play between a prism and light beams, the visual identity of the PRISMA Spa at PURO hotel, celebrates sharp modernity, curiosity and an alternative approach for an energetic spa offer. Double Decker worked to reflect a forward-thinking ethos and so developed a logo that is both progressive and unexpected – acting as a prism that cleanses and rejuvenates, whereby light is filtered through the specially designed typeface and projected in bold fragments.
Client: PRISMA Spa, PURO Hotels
Location: Krakow, Poland
Interior Design: Conran+Partners
Project: Naming, brand identity, printed material, signage
Photography: Anna Stathaki