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PRISMA Spa

Prisma Spa is the energetic and vibrant spa brand of all PURO Hotels.

Concept

Graphic, energetic and imaginative, the identity veers from the typical branding seen in spas and instead delivers a new vision entirely – one that sits in harmony with the fiercely contemporary character of Prisma Spas.

We drew inspiration from the rainbow refraction of light through a prism, which is realised in the bold shards of colour seen on printed materials. A custom typeface was developed for the logo, reinforcing a sense of dynamism and modernity. Throughout, the emphasis was on developing a brand identity that is at once accessible yet unconventional.

Role

Brand creative strategy, naming, identity design and signage design, photography art direction