We created the identity of Dancing Anchor, the signature all-day-dining destination of PURO Gdańsk.
Nestled on the Baltic Coast, with a past influenced by sailors and merchants, Gdańsk has a rich heritage – with architecture still reminiscent of its trading prosperity. We drew inspiration from the vibrant history of this cosmopolitan port city, creating abstractions of traditional motifs such as the anchor. We focussed on a tale of Gdańsk that had its roots in the past but was here told through playful, graphic modernity.
Branding, naming, identity design and signage design, photography art direction.