INK is the witty tapas bar at PURO Gdańsk, specialising in bespoke drinks and small dishes, designed by DeSalles Flint.
Acknowledging the Baltic Sea’s role in shaping the history of Gdańsk, INK references tattooing, one of the strongest visual tropes of a seafaring culture. We used playful imagery, suggestive of the allure and mystery of the wave-worn sailor, artfully juxtaposed with the restaurant’s sharp stylings. A traditional-seeming inky-blue, accented by gold, is deployed throughout, subtly nodding to a nautical inspiration. We worked with several tattoo artists to create a collection of original tattoos that would serve as illustrative components throughout.
Branding, naming, identity design and signage design, photography art direction