MAK is an artisanal bakery in the increasingly creative neighbourhood of Kazimierz, Krakow, designed by Conran + Partners.


The name MAK is derived from the Polish word for ‘poppy seed’, one of the most prevalent and time-honoured ingredients in the country’s pastries and breads, and the brand identity is also intended to summon a sense of comfort and nostalgia – albeit with a modern twist.

We drew heavily from signature 1950s styles, exemplified by the interiors, and the supporting graphics convey an attitude of youthfulness and subtle eccentricity, reflecting the lively creative scene in the area of Kazimierz.


Branding, naming, identity design and signage design, photography art direction