NIFTY No. 20 is the signature restaurant at PURO Poznań, designed by Blacksheep.
Whimsical and light-hearted, the identity features an abundance of colour and pattern, inspired by the role of the dinner plate and Poland’s tradition of ceramic manufacturing, as well as its role in the ritual of socialising over food. The logo blends a custom typeface and a graphic interpretation of a plate.
The decorative plate images emblazoned across the restaurant’s printed materials were sourced from markets all over the world, reflecting the diversity of PURO’s international guests.
Branding, naming, identity design and signage design, photography art direction