Prisma Spa is the energetic and vibrant spa brand of all PURO Hotels.


Graphic, energetic and imaginative, the identity veers from the typical branding seen in spas and instead delivers a new vision entirely – one that sits in harmony with the fiercely contemporary character of Prisma Spas.

We drew inspiration from the rainbow refraction of light through a prism, which is realised in the bold shards of colour seen on printed materials. A custom typeface was developed for the logo, reinforcing a sense of dynamism and modernity. Throughout, the emphasis was on developing a brand identity that is at once accessible yet unconventional.


Brand creative strategy, naming, identity design and signage design, photography art direction