PURO Kazimierz – designed by Conran +Partners – is the second PURO Hotel in Krakow, in a buzzing, multi-layered neighbourhood.
We developed the signage design and a wayfinding strategy that would complement the space and offer the best possible guest experience. We took our lead from the visual clarity and straight lines of the hotel’s interiors.
The signage unfolds seamlessly and is carefully integrated with the interior’s refined materials and finishes. To add an element of intricacy, we used powder-coated perforated metallic panels, toyed with texture and presented a sensitive pastel palette. Throughout, we aimed to echo the modernity of the space and nod to the creative, youthful and buoyant attitude of the hotel’s neighbourhood.
Signage design, wayfinding strategy, production overview