With an almost Art Deco character, the signature restaurant of PURO – designed by Conran + Partners – evokes a sense of the past viewed through the prism of modernity.


The visual language used throughout was inspired by the elegant feature light above the main bar, which acts as a centrepiece for the space. The supporting graphics use playful geometry and curves borrowed from the bespoke font, which was influenced by the graceful lines found in the neighbourhood’s architecture. The colour palette of blush salmon, deep maroon and turquoise is both of-the-moment and timeless.


Branding, naming, identity design and signage design, photography art direction

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